Listing Quality — Walmart Marketplace

Overview

Led the Listing Quality initiative at Walmart Marketplace — a strategic effort to help third-party sellers improve item data quality at scale, directly impacting discoverability, conversion, and buyer trust across the marketplace. The initiative spanned a full revamp of the Seller Center web experience and a refresh of the externalized API suite used by large sellers and ISV partners.

Approach

Defined the product strategy through deep seller research and data analysis of listing quality gaps across the catalog. Redesigned the Seller Center experience to surface actionable quality signals, prioritized by impact to search ranking and conversion. Partnered with engineering and API platform teams to update the externalized API suite, ensuring parity between the web and programmatic experiences for high-volume sellers.

Outcome

Delivered a modernized listing quality experience that empowered sellers to identify and resolve item defects faster, with clearer guidance on improvement actions. The updated API suite expanded programmatic access for technology partners, improving Walmart Marketplace's appeal to large, catalog-heavy sellers and third-party integration platforms.